Assortment planning
We help define the right balance of birthday, sympathy, wedding, holiday, thank you, and everyday greeting cards so shelves feel useful rather than crowded. The guidance starts with your customer mix, store footprint, seasonality, and price bands, then translates those inputs into a manageable assortment map. Buyers can use it to decide how many looks should be heartfelt, humorous, premium, boxed, or quick-pick, and the same map helps teams avoid gaps around peak sending moments.